Centralizing GoA Digital Standards (coming soon)

Centralizing GoA Digital Standards (coming soon)

Centralizing GoA Digital Standards (coming soon)

Reimaging how thousands of government employees access digital standards and policy. Transforming complexity into a unified, accessible experience.

Reimaging how thousands of government employees access digital standards and policy. Transforming complexity into a unified, accessible experience.

Reimaging how thousands of government employees access digital standards and policy. Transforming complexity into a unified, accessible experience.

Sector

Agency

Role

Year

Public/Government

Government of Alberta

Research, Product Design

2026

Mockup on a Macbook of the homepage of the digital brand standards website for the Government of Alberta
Mockup on a Macbook of the homepage of the digital brand standards website for the Government of Alberta
Mockup on a Macbook of the homepage of the digital brand standards website for the Government of Alberta

Overview

The Government of Alberta (GoA) manages dozens of digital products and teams across departments. Digital standards, design policies, and web guidance existed, but were scattered across multiple SharePoint sites, PDFs, and legacy resources.

I was tasked with defining and designing a unified source of truth where employees could easily find standards, guidelines, templates, and best practices.

Because this platform will not launch for some time, this case study highlights my process, reasoning, and validation work.

The Challenge

The Problem

Design Goal

GoA employees frequently struggled to find current policies and digital standards. Resources were:

  • spread across different locations

  • inconsistently updated

  • hard to navigate

  • not searchable in one place

  • visually inconsistent


This friction led to duplicated work, outdated deliverables, and reduced alignment between teams.

Create a single, scalable platform that brings all brand and digital standards together with:

  • clear IA

  • accessible navigation

  • consistent component design

  • content that can grow with new policies and services

Discovery & Research

I conducted qualitative research to understand expectations and barriers.

Methods

  • 1:1 stakeholder interviews

  • Cross-department employee interviews

  • Heuristic review of existing sources

  • Content auditing and classification

  • Benchmarking external government standards sites

Key Insights

  1. People didn’t know where to start.
    Most employees bookmarked multiple pages and guessed which source was most current.

  2. Design was dated and no longer felt like a relevant source of truth
    The Alberta.ca website recently underwent a full redesign to improve way finding and readability. This was not reflected on the digital standards site, causing a disconnect and a lack of confidence when using.

  3. Content was dense and inconsistent.
    Long PDF documents and legacy SharePoint pages created cognitive overload.

  4. Users needed simple IA, not “more tools.”
    They wanted fewer places to think about, not another complex website.

  5. Search and categorization were critical.
    Almost all participants said “search needs to be good” and “content should be grouped logically.”

These insights helped shape a task-based IA and a platform that prioritizes clarity.

Design & Prototyping

Using the Alberta.ca design system as a foundation, I designed a high-fidelity, end-to-end prototype that included:

Key Experience Improvements

  • Full redesign that utilizes and expands on the newly tested and validated design library, from the main Alberta.ca website

  • Clean, task-driven homepage

  • Mobile-first approach that prioritizes key actions and searchability

  • Simplified global navigation with predictable groupings

  • Page templates optimized for long-form standards

  • Content-dense layouts to reduce scrolling

  • Robust search patterns and filters

  • Cross-linked pages

Design System Expansion

Because the platform included patterns not defined in Alberta.ca’s system, following the government's design principles, I created:

  • new font sizing for high-density menus

  • adjusted spacing tokens for content-rich pages

  • component variations (such as grids for component galleries, tabbed documentation layouts, and resource lists)

  • accessibility-checked modifications to ensure consistent AA/AAA compliance

Usability Testing

A FigJam board of feedback from usability testing the platform

I tested both the sitemap and interactive prototype with over 30 participants across multiple departments and roles.

What We Measured

Results

  • Findability of key content

  • Navigation clarity

  • Content density comfort

  • Interaction clarity (tabs, menu patterns, search layouts)

  • Significant improvement in findability compared to existing platform

  • Simplified top-level categories reduced navigation decision fatigue

  • Dense but structured layouts improved scanability

Insights from testing directly influenced the final IA and refined several navigation patterns.

Outcome

Although the platform is not yet launched (due to project timelines), the work delivered:

Deliverables

  • User tested and verified IA

  • Comprehensive high-fidelity interactive prototype

  • Expanded design system components

  • A thorough research and testing summary

Impact on the organization

  • Provided a clear blueprint for a long-needed unified standards platform

  • Established reusable design patterns for other GoA digital products

  • Created a scalable structure able to house new standards and policies as they evolve

  • Reduced internal ambiguity around where brand resources belong


Let's connect

I can help elevate your online presence. Send me an email

© 2025 — Reshon Sarju

Let's connect

I can help elevate your online presence. Send me an email

© 2025 — Reshon Sarju

Let's connect

I can help elevate your online presence. Send me an email

© 2025 — Reshon Sarju