Introduction

Paragon Mechanical, a division of Paragon, has been a dedicated expert in HVAC services, heating and air conditioning system maintenance, and controls and refrigeration installations for over 33 years, proudly serving Northern Alberta and the Northwest Territories.

In the pursuit of showcasing their extensive portfolio of large-scale projects and building connections with prospective clients, Paragon Mechanical needed to establish a prominent online presence. Their goal was not only to inform the public about their significant contributions to the industry but also to convey their stature as industry pioneers through the development of a modern and user-friendly website.

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Research

Paragon Mechanical has been an influential force in its industry for over three decades, marked by a strong history of large-scale projects. However, this impact had not been effectively communicated online. Paragon Mechanical expressed the need for a comprehensive solution to allow users to gain a clear understanding of their identity, easy access to their extensive portfolio, and a simplified means to initiate contact, ultimately to build new leads and prospective client relationships.

To tackle the issues highlighted by Paragon Mechanical, we embarked on a comprehensive research endeavor. We began by conducting market research, examining global industry leaders to gain insights into their best practices and shortcomings. Simultaneously, we tested Paragon Mechanical's existing website as a reference point and devised a set of goals to evaluate its user-friendliness.

Market Research Insights:

• Streamlined Navigational Elements

• Prominent Calls-to-Action (CTAs) for Reduced Bounce Rates

• Emphasis on Core Values to Connect with Potential Users

• Utilization of High-Quality Imagery to build Credibility

• A Homepage That Balances Clarity and Engagement

User Pain Points:

• Difficulty Finding Critical Sections

• Uncertainty About the Company's Offerings

• Insufficient Homepage Information Resulting in Elevated Bounce Rates

• Lack of Responsiveness in Design

Goals

In response to these newly identified user challenges, we meticulously formulated a set of objectives for the new design, aimed at ensuring user satisfaction and positioning Paragon Mechanical as an intuitive and modern industry leader:

• Improve the site map to provide an effortless user experience

• Elevate homepage engagement through a unique and effective structure, reducing bounce rates and creating a memorable experience

• Make it simple to connect with Paragon Mechanical to accommodate all potential leads and clients

• Create a robust online presence that positions Paragon Mechanical as a prominent industry leader

• Leverage Paragon's achievements to enhance credibility and trustworthiness, building a meaningful connection with all users

Solution

To streamline the navigation and emphasize critical sections, we developed a straightforward site map with just three top-level pages. This approach ensured that users wouldn't feel overwhelmed when seeking content. Moreover, we enhanced navigation by embedding contact information within each menu, actively encouraging users to connect with Paragon Mechanical. Our goal was to keep users engaged, which we accomplished through a purposeful homepage that featured an "About Us" section, a unique presentation of services, and clear highlights of recent projects.

Recognizing the significance of establishing credibility as an industry leader, we used relevant statistics to not only convey Paragon Mechanical's expertise but also build trust among both new and existing users.

In addition to meeting these user-centric objectives, we designed a modern and engaging interface with an abundance of micro-animations, reflecting innovation and contemporary trends in the industry. Our choice of typography exudes strength and stability, while the incorporation of brand elements enhances their online recognition.

Furthermore, we created a comprehensive contact page that underscores Paragon Mechanical's eagerness to connect with new potential clients. This section offers multiple, user-friendly contact options and features personable messaging designed to resonate with visitors.

Conclusion

The revamped Paragon Mechanical website is certain to rebuild their online image, positioning them as a pioneering industry leader with a well-established track record and a robust portfolio. Through the implementation of a more streamlined and purposeful site map, user frustrations will diminish, creating a better overall user experience.

Ultimately, this redesign is set to propel Paragon Mechanical to the forefront of their industry's online landscape, giving them a significant edge over competitors. This strategic advantage not only enhances their current expansive portfolio and client base but also opens up new opportunities for further expansion and growth.

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